Approaches and Modes Section
Now you have identified your target group and the aims and objectives of the campaign, you can begin your research and decide on possible appraohes and modes of delivery.
When you write up this section for your portfolio you should not only write about several types of campaign delivery, but also discuss why they would be suitable for your target group.
For example: a health campaign aimed at young children would use different methods of getting the message across than one aimed at older adults.
When you write up this section for your portfolio you should not only write about several types of campaign delivery, but also discuss why they would be suitable for your target group.
For example: a health campaign aimed at young children would use different methods of getting the message across than one aimed at older adults.