In this section you will discuss in detail:
- The Social model of Health and the Medical model of Health
- Use the AIDS case study to illustrate how the two different models would view the cause of a disease and how to tackle it?
- The Lay perspective and the Professional perspective of Health
- The different approaches to treatment – conventional and alternative
- Reasons why people turn to complementary / alternative therapies
- Personal Responsibility for Health
- Rotter’s Locus of Control
- National and Local health promotion campaigns